wrote: I was recently asked “Do people tend to listen more or read more in webinars?” and having answered it, I learned several other people were curious, hence I’m sharing the results here.

…a whopping 27% rated their company blog as “critical” to their business.

Your email messages should be welcome pieces of communication that engage subscribers and provide immediately recognizable value. This translates to email marketing that is relevant to your target audience.

Add marketing to 404 error pages – display shipping rates early – publish shipment arrival expectations

David Bennett recommends the proper course of action to reduce friction for customers forced to undergo change. Given the current economic climate, his recommendations make for a good SOP. Engagement Keeping your customers engaged is a constant challenge for online marketers. This is especially true when you are in the midst of a change, which [...]

Want a foolproof way to increase your email and search engine marketing success? You may not realize it yet, but the answer isn’t necessarily in the subject line or the ad copy – it’s in your campaigns’ landing pages. When it comes to increasing conversions, landing pages are a formidable yet sometimes overlooked tool in a marketer’s arsenal, so if you’ve been putting your landing pages on the back burner you aren’t getting the full return for your online marketing investment.

Do you want to boost your small business marketing results in any of these key areas?

What they want to know is:

* What features does your product have? (so they can compare to other potential solutions)
* What are the technical requirements? (will it run on their computer or webserver, etc.)
* How much does it cost?
* What’s are the terms of your guarantee?
* Does anybody else use and like it? (social proof)
* What bonuses do they get with it?

Copywriting teachers often tell you that before you write a sales letter or even a squeeze page, you need to have a very clear picture in your mind of who you’re writing to. You want to create in your mind a person who embodies the characterstics, problems, needs, etc. of your ideal customer. (This is sometimes referred to as a “customer avatar”).

Sending an email marketing campaign with a lackluster subject line is like building a house without a front door. Maybe your recipients will walk around the house to find a back door, or try to crawl through a window. More likely, they’ll just shrug and walk away.